Note that ByteDance makes it possible for marketers to target TikTok advertisements to buyers aged 13 and over through its advertising instruments, but these tools only exhibit audience data for end users aged eighteen and above.
You’ll obtain our finish Digital 2024: Hong Kong report in the embed underneath (Click this link If you're able to’t see that, or If you're able to’t alter the slides).
However, as we famous during the Facebook section over, changes in the viewers access figures printed in Meta’s advertisement preparing tools will not essentially correlate with Total improvements in its platforms’ active person bases.
On the quarterly basis, the corporate’s data also expose which the size of Instagram’s advert viewers in Hong Kong remained unchanged between Oct 2023 and January 2024.
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Notes: Meta’s advertising resources only publish audience gender data for “female” and “male” end users.
As an example, shopper investigate conclusions posted by GWI frequently supply rather a special photograph of X use by gender as opposed with X’s own audience data.
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Furthermore, our analysis suggests that X’s inferences is probably not significantly reliable in determining buyers’ gender, especially in nations where by English is not the dominant language.
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Whatever the reason behind these anomalies even though, we advise warning when analysing or interpreting X’s claimed figures to be used by gender.